Winner, 2025 GDUSA Package Design Award — Graphic Design USA
American Package Design Awards™

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Curls in Style: The Vision

The Curly Vanity by Amika, a premium packaging concept designed for curly-haired consumers seeking a chic, organized solution for their hair care essentials. This curated vanity set features a selection of must-have products and accessories, including a styling cream, nourishing oil, curl mousse, hair scrunchy, pick, and satin bonnet. The package not only houses these items but also serves as a stylish storage unit that enhances the consumer's daily hair care routine.

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Shaping the Perfect Curl: Balancing Beauty and Function

The Curly Hair vanity is both functional and visually appealing while accommodating multiple hair care products in an organized way. The design balances durability and elegance, ensuring that the vanity box supports the weight of the items inside while maintaining a premium aesthetic. Additionally, material selection and construction methods required careful consideration to achieve a high-end finish without compromising sturdiness.

Shaping the Perfect Curl: Balancing Beauty and Function

The goal was to create a packaging solution that was both functional and visually appealing while accommodating multiple hair care products in an organized way. The design had to balance durability and elegance, ensuring that the vanity box could support the weight of the items inside while maintaining a premium aesthetic. Additionally, material selection and construction methods required careful consideration to achieve a high-end finish without compromising sturdiness.

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Designed to Empower: Beauty Meets Innovation

The Curly Vanity is a rigid, multi-compartment vanity box built from 3-ply chipboard, ensuring both strength and durability. The design process involved extensive exploration of different construction methods, leading to the use of a laser-cut machine to form a half-oval shape. The box was then assembled with Zap-a-Gap glue for a secure, long-lasting bond. Wrapped in high-quality printed design elements, the final packaging showcases a vibrant and positive aesthetic tailored to curly-haired consumers.