EAGLES nation x Philadelphia PPA
deliverable
advertising
merch
poster design
Typography
Visual Identity
scope
graphic design
A Daily Encounter with PPA and Eagles Fandom
This project imagines what happens when the most hated fan base in the NFL and the most hated city service team up for once. Originally sparked by a screen print celebrating the Eagles’ 2024 NFC Championship run, it turned into a full-blown ad campaign idea: giving Eagles fans the ultimate win — freedom from parking tickets.
Merging Street Aesthetics with Screen Printing
Through a Philly-style lottery, one family would win an Unlimited Parking Sticker for the 2025–2026 season, allowing them to park anywhere in the city without fear of the PPA. The campaign would hit hard across posters, billboards, Instagram, and radio—mixing football fever with the daily parking grind that every Philadelphian knows too well.
More than just a giveaway, this project would solidify the Eagles' reputation as a team truly connected to its fan base, while giving the PPA a chance to repair its public image and offer real financial relief to the people of Philadelphia.
Starting with a raw screen print layered on gray figure drum paper, the design uses Eagles green, black, and white ink.
A bold brushstroke runs through the center, mimicking the texture of fast, hand-installed city posters — energetic, direct, and rooted in Philadelphia’s street culture. It captures the urgency and passion of the moment without feeling messy or careless.
