Cafe Layl
Brand Identity + Packaging
scope
A brand built on ritual
Café Layl is a coffee, tea, and chai concept built around ritual, ceremony, and the women who carry those traditions forward, drawing on Ethiopian coffee culture and traditional tea and chai service.
What the brand stands for
Moon rising, ritual reviving.
Typography
The new design system integrates striking typography, bold color contrasts, and immersive imagery to capture the energy of live performance. The chosen visual elements—whether through layered textures, expressive layouts, or refined yet edgy typography—evoke movement and storytelling. Each component, from the posters to the stationery, works together to establish a compelling and recognizable identity for the Wilma Theater.
